With no signs of getting out of trend, influencer marketing will continue to grow this year that is why brands are busy finding the right strategy to win millions of hearts. As a leading influencer marketing platform in Canada, we bring you some of the biggest 2021 influencer marketing trends that every business owner, as well as marketer, should know to execute a successful influencer marketing campaign.
New influencer marketing trends are emerging every day not only because social media marketing egging the market but also due to uses’ affinity towards new trends. It pushes the brands to adopt new trends and strategies to ensure increased ROI. Scroll down to discover the top 10 winning influencer marketing trends of 2021.
1. Build long term relationships with Influencers
For a sustainable business, a great plan is required one of them will be to build long term relationships with your influencers. Treat them as your partners and social media marketing assets instead of mere marketing tools because authenticity and real connections play a vital role. So as a brand you must focus on building strong and extended relationships with your influencers so that they understand you value their contribution to your business. Never underestimate an influencer or a blogger for what he/she does because with their content creator skill you can achieve success in your business so you better recognise their values in shifting minds towards the final purchase decision of your customers.
Here are some ways to successfully communicate with influencers:
Focus on making video content
According to research videos are more engaging than static posts which is why brands must focus on partnering with strong influencers of your concerned niche who are backed by huge followers and ensure higher reach and engagement.
For video content YouTube will continue to win the market, though businesses are using videos on IGTV, Instagram lives, stories and reels but nothing can beat the popularity of YouTube to date.
Below there are some ideas to enhance engagement from your video content:
2. Focus on authentic content
Customers are more tech-savvy and smarter than you could imagine. Before purchasing any product they research about it from all possible sources that including reading reviews, checking tutorials and many more. So make sure your content is genuine, ask your influencers to create content with their creativity. Consumers expect authentic content from brands which should be your top priority while finalising the campaign tasks.
Here are some of the suggestions on how brands can deliver authentic content:
3. Partner with Micro and Nano Influencers
As a leading influencer marketing company in Canada, we have discussed the benefits of working with micro-influencers in our previous posts. Micro-influencers are the next big thing, they are the trendsetters and followed by relevant people who care what they do. Moreover, micro-influencers are extremely cost-effective that is why both emerging brands, as well as big brands, are looking to partner with micro and nano influencers for long term influencer marketing campaigns.
For the 2021 influencer marketing trends brands can focus on working with both micro and nano influencers to enhance their productivity. They genuinely love and care for your products, sometimes they spread positive words about your brand without being asked so, they are termed as brand ambassadors. When influencers have real connections with their audience getter better responses to the campaign will be seamless.
4. Use cross-platform marketing
In this diverse market if you wish to broaden your reach you have to consider presenting on multiple social media platforms. This way you cannot only generate better marketing collaterals but reach different people who share the same mindset. As a brand, if you present on different social media platforms it would reflect that you are tech-savvy which millennials like the most.
In 2021 apart from Instagram consider YouTube marketing if the video is your medium of marketing. You can also leverage the power of TikTok if your target audience falls under the age group of 14 to 28. Encourage user-generated content from different social media platforms and prepare your purchase link separately from each platform. You can also embed your website link with your social media accounts so that the customers can directly be redirected to your page and make their purchase decisions easily.
5. Work with celebrity influencers
Earlier we explained the reasons to partner with micro and nano influencers, now we will shed light on the benefits of working with celebrity influencers who are backed by millions of followers. The best thing is working with celebrities will enhance your brand reputation easily. It also has the power to minimize your market competition. Celebrity influencers can provide a huge engagement and reach, if you have the determination and budget you can certainly parent with one or more celebrity influencers.
6. Diversify your marketing collaterals
Do not only stick to a single type of marketing collateral instead diversify them to attract more potential buyers from a vast geographic location. Create videos together with static posts to engage your viewers with your content. Check out the latest features of every social media platform which would help your content from being monotonous. Go informal because people find too many formal posts boring, ask your influencers to showcase their creativity, focus on storytelling which is the new marketing trend of 2021 and there no sign of slowing down. So, let your creative juice flow, for that researching your target market is necessary. Find out what appeals to your customers and create content accordingly.
7. Focus on user-generated content
Instead of using company content encourage your viewers to create brand-centric content. Request your buyers to share their experience on social media tagging your brand, you can repost the content on your page to gain trust from your target audience. Now customers trust influencer recommendations more than any other form of marketing so focus on user-generated content where others can see the main USPs of your brand.
8. Follow influencer regulations
Nothing is above law, so does influencer marketing, if you want a clear ambience to work and success do not overlook the regulations of the Federal Trade Commission. If the commission finds out anything against the law, they can file a lawsuit against your brand or your influencer marketing agency. So, before going forward with your influencer marketing strategy make sure you are abided by all the rules and regulations of FTC.
9. 9. Turn negative comments into positive ones
One of the most discussed trends of influencer marketing of 2021 is turning negative comments into positive ones. If any of your customers or influencers give negative comments/reviewers do not retort, instead showcase that you are deeply concerned about their feedback and will try your level best to serve them so that they won't face the same in the future. It would showcase that you care for your customers and eager to help them instead of overlooking the problems. So, check your feedback section and page tags every day and reply to them at your earliest.
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10. Partner with a reputed influencer marketing platform
If you are determined to win the influencer marketing race of 2021, better to partner with an experienced influencer marketing platform that knows the nuts and bolts of influencer marketing and how to execute the campaign without compromising FTC rules and regulations. They know how to spot the influencers who resonate well with your brand and who are fake influencers. You can also get campaign metrics that would help you understand how your campaign has performed. To be on-trend is not an easy thing if you don’t know what makes you different from others. In this aggressive market, customers have multiple replacement options so, to stand out you need something that binds your customers to your brands for a longer period.
To succeed constantly in the rapid changing influencer marketing require special skill and knowledge as an experienced influencer marketing company in Canada we understand it better. While strategizing an influencer marketing campaign for any brand we focus on a lot of things from that in this article we discussed a few. We believe in a customised strategy instead of one that fits all kinds of planning because we understand every brand has different marketing requirements.
One of our main USPs is our huge influencer database where you will get appropriate influencers, bloggers and industry experts of your concerned niche. You can also check their engagements and reach them before finalising. If you wish to increase your sales this year connect with us to discuss your project with our team of experts. We are committed to providing the best-in-class influencer marketing services at an affordable package.
So, what are you waiting for? Connect with us today!
Discover the top influencer marketing trends of 2021 and how these can help you improve your brand reputation.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
