Are you planning a giveaway but don’t know how to get started? Don’t worry you have come to the right place. Here we will discuss about the tools and integration needed to create and execute a successful branded giveaway that will help you fulfil your marketing goals like a pro. We mainly focus on running giveaways that power brand reach by inspiring real audiences to engage.
If you are not sure how to create a successful giveaway don’t worry you are not alone, only 38% of marketers know how to choose the right marketing tools and technologies to address their needs. Lack of proper tools and knowledge can make the entire process very tricky; you may end up spending your money for nothing.
However with a concrete plan in place together with the correct tools you can easily leverage the power of giveaways to reach your social media objectives. Use the expert tips below to curate a giveaway that guarantees an excellent return on investment (ROI).
A giveaway is a promotional activity where a brand gives out products for free in order to get feedback on the product and to attract more audience to their page. It is a tactic adopted by brands to improve awareness, drive sales and meeting other business goals. In most cases, prizes are given away to a participant chosen from a pool of entries at random or based on his/her performance to the pre-set tasks.
If your business marketing involves one or more of the following giveaways can be your cup of tea.
Do you know a passionate audience can skyrocket your business growth by spreading positive words about your products and services? The trick to getting your business off the ground is building that core audience quickly and efficiently. It’s the group of engaged people who follow what you do, buy your products, consider you as the source of authentic information, which will allow you to make money by strongly laying the foundation of your future company.
Giveaways have extreme potential to spread brand awareness which is the first step of building your business, the more people would know about your brand the better the sales. It basically describes the degree of consumer recognition of a product by its name. Awareness of a brand may include the main USPs that distinguish the product from its competitors in the market.
You can boost the ROI of your business by hosting a great giveaway, for that the tasks must accomplish your agenda. Promotional products are a great investment tool to reach new heights in business, if curated correctly emerging brands can achieve marketing goals. This is the reason it is important to run proper research before getting started with giveaway or other promotional activities. Seven among ten brands prefer to work with an experienced influencer marketing company to achieve maximum ROI.
Giveaways are a great way to engage your target audience with your business page, it gives them more reason to stick with your brand. If they like your products they will organically spread words about your brand which means creating brand advocates. You can check resources available online to get great social media contest ideas or pitch your project to some external influencer marketing agency that ensures your audience is engaged with your products.
Needless to mention giveaways and contests can increase your sales by describing main features of your products. If they like your brand they will recommend it to their friends which is a great opportunity to drive sales. You can either give free products or coupons, vouchers or cashback offers to make the giveaway look more interesting.
If you are planning a giveaway you need to be very careful regarding choosing your influencers who will actively participate in your campaign and help you achieve your goals. Your budget will decide the type of influencer because micro-influencers charge less than celebrity influencer. Remember the following points while handpicking the influencers for your campaign;
Make sure the influencers have a higher reach which is more important than having a greater number of followers because the right audience is the key to the success of your campaign. These influencers are considered industry experts as people praise them for their voice and perspective. They can be costly to afford keeping in mind your budget you can choose multiple influencers with an impressive reach.
Influencers who maintain a higher reach throughout their social media posts should be your pick for giveaways or other similar campaigns. Check your influencers’ quality of engagement and whether these are relevant to the post, if you see a bunch of irrelevant comments on his/her posts it is better to avoid that influencer because it can be simply the result of a paid bot. Don’t get tricked!
You want your content to be seen and make an impression on your audience, for that it is important to post quality content. Choose influencers who have the right tonality to communicate with your audience to make a real difference. Now customers trust influencer recommendation more than celebrities for that the participants must have a strong voice and the right tonality which will be perfect to convince your audience about your brand.
Choose influencers whose followers are in line with your target audience otherwise there will be no point in hiring them. You can either check manually or use some influencer marketing tools to get a better idea about the quality audience of the influencers.
Make sure the influencers are accessible so that whenever you require to communicate, they are available. After launching a campaign there are hundreds of things you should be aware of if something goes wrong in the middle of the campaign you must be able to fix it, for that it is important to make your influences listen to you.
Last but not least your influencers must fit within your budget, for that it is important to know the individual charges of the influencers. Connect with them and pitch your giveaway plan then ask them their remuneration, negotiate a bit if you think you are on the same page, but if not move on to other similar influencers unless you are darn sure about the outcome of that influencer who is charging a bit more.
Also read,
Who doesn’t love a discount!
It is hard to resist a lucrative discount offer when it is for a great product. Use your business social media account to create a giveaway where winners and participants both can win branded products with huge discounts. Offering coupons are a great incentive for customers and participants, it is also a smart way to get them to check out other products of your brand.
If you want to be in this competitive digital world you need to leverage the power of hashtags which would make your content more visible by presenting them in front of the right-minded audience. So, investing in a hashtag contest that would represent your brand can be your game changer.
Photographs are a great way to attract and engage your audience to your promotional activities since it is more appealing. You can sponsor such posts on your desired social media platform to get maximum visibility, make sure the quality of the content is one the same line with your brand.
Some giveaway ideas are never gone out of style, yes we are talking about themed giveaways. You can feel your customer special with a customized gift with a written message only for them. You can include specific products, preferably the newly launched or the best-selling which can create a buzz in the market when your influencers will show off.
Gift cards are considered one of the popular prize for promotional giveaways especially if you have a limited budget, it is a great way to drive sales because they are simple, attractive and accessible. The gift card winners can be your returned customers or potential new customers.
Another popular giveaway idea is giving an everyday product with your logo so that the participants can use those in real life and show off free products. You can think of mugs, cups, pens, bags and other small items.
To engage the customers in your upcoming giveaway you can ask your audience what gift they want, this strategy will show that you care for their point of view. You can also get various ideas to improve your strategy for further promotional activities.
It is much simpler than you think, provided you have a 360-degree knowledge about the elements of it. Take a look at the following points that can provide success to your campaign.
The first step of ensuring the success of your giveaway campaign is your marketing goals and how well you plan the campaign to achieve them. In the previous section, we have discussed some of the marketing goals which can be achieved through promotional activities like giveaways.
You must set the start and end date of your campaign so that the participants clearly understand its timeline. Behind every successful giveaway campaign, the timeline plays a crucial part so be careful while choosing the time frame.
Check the specific rules of the social media platforms and whether the rules are well fitted for your campaign. Make sure you are not breaking any promotional rules which can tamper your reputation in the market.
To gain more traction and increase the chances of success you can plan your giveaway around some festive season or national event or holiday. You can plan some holiday challenges for your fans which would give a greater chance to the virality of the campaign by boosting your views.
Plan a strategy that helps you stand out, focus on appeal your customers emotionally so that they find more reason than one to connect with your brand. Remember strategy is the key to success which is why big brands prefer to partner with a reputed influencer marketing agency to finetune their strategy.
If you want to maximize the success of your giveaway campaign it would be rational to connect with an experienced influencer marketing agency that can help you boost your outcome.
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If you are determined to achieve your marketing goals with giveaways you must plan it accordingly, once launched there is no looking back, so be careful with your moves. As a leading influencer marketing company in Canada, we have helped hundreds of brands to launch a successful giveaway ensuring all the essential elements are present.
If you are one such brand looking for professional guidance for your upcoming giveaway connect with us, discuss your project to understand its potential with giveaways and which are the best way to approach your target audience. Our experts will guide you throughout the process and make sure you can create maximum traction in the market by driving sales and minimizing your competition.
For the best in market giveaway campaign services that fit within your budget connect with InfluGlue today!
Read this article to unveil the nuts and bolts of giveaways and how they can help you achieve your marketing goals. Also discover how the top influencer marketing agency in Canada can help you throughout the process.
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