- Influencers are extremely responsive
- It is an on-demand form of advertising
- Influencers know how to create the best content
- Influencers connect with customers on a personal level
- Micro-influencers can be game-changer
In 2020 despite the Covid 19, nearly 70% of brands used influencers for both paid and non-paid campaigns to reach their marketing goals. At the beginning of the pandemic experienced marketers were researching about any other better alternative but they found influencer marketing is the most suitable approach within a crisis like this, where communicating with customers is the main priority. Another shocking thing they found is that millions of people activate some kind of ad block service that prohibits any brand advertisement to pop up on their browsers. So, even after spending millions on digital ads brands are not sure their target customers are able to see their advertisements.
A valid question arises in this situation that if customers hate ads so much, would they be interested in influencer advertisements? If yes, then why?
The simple answer is, the presentation!
The content brands get from influencers are extremely engaging, authentic and trustworthy which people love seeing. Influencers with powerful voices are not easier to get as most influencers decline a lot of partnership opportunities than they accept.
In this article, we will provide an honest insight into what influencer marketing works and how to build a better influencer campaign.
Every brand has certain flaws but no brand is ready to talk about it, they only focus on showing the positive sides of the products. But today’s customers are smarter and tech-savvy, they conduct thorough research before making their final purchase decision. They not only read reviews but check influencers’ content to get a better idea about the product. They prefer to run a keyword-specific search, for example- why should buy XXXX product? Or, is XXXX is worth buying?
Online reviews can easily make or break a brand because it offers help to customers who are struggling to make their final purchase decision. Here, comes influencer marketing! When an influencer endorsing a product they do it from customers’ perspective, they not only highlight the positive sides of the product but are also aware of the negative part. It gives a sense of transparency to the customers, people trust recommendations especially if they know the person, this is why brands want to leverage the power of influencers to reach the right-minded audience.
But this is not the only reason behind the success of influencer marketing, scroll down to discover more!
Some might consider influencer marketing is vague but for most brands, this is the single strategy to achieve their marketing goals. Even in this pandemic both brands and influencers have fine-tuned their content in a way it appeals emotionally to the customers. For example, if a brand planned to partner with an influencer to endorse their sunscreen on a beach vacation so that the influencer can showcase her vacay location and influence others to use the same, but then Covid hits, now the same brand want the influencer to use the product in a different way as a part of a regular life skincare product.
That’s the beauty of influencer marketing, you can curate your content as per the requirement. Influencers who are interested to push their limits, and explore various sides of the market are happy to modify their content as per the need of the situation. They know how to create content that resonates well as per every situation, this is why they are termed trendsetters.
Influencers are good at communicating with customers, moreover, they have the power to shift people's mindsets regarding the final purchase decision. Consumers get extremely annoyed when they see unnecessary brand advertisements are popping up on their feed, but they prefer to check their favourite influencers’ timelines to see what brands they are promoting, what they doing and how to embark on the same lifestyle etc.
So, yes influencer marketing is a demanding form of advertising!
Research suggests more than 78% of online customers trust influencer recommendations more than other forms of endorsement.
Good influencers know how to create the best content to appeal to their audience, they can make and break any trend. As a leading influencer marketing platform of Canada, we suggest brands keep a creativity space while curating the campaign task because they know how to utilize their creativity using a brand product. If you let them build a brand image using their creativity and your instructions they will come up with really good content that you can reshare and reuse.
Here are a few ways you can do that:
It’s all about letting your creative juice flowing by not tampering with the content. The content has to be visually appealing and authentic so that your customers get attracted to it and stop scrolling down.
In most cases, brands fail to resonate with their customers that can be the result of a rushed campaign without properly researching the buyer persona. Or, simply not partnering with proper influencers, for example, if you are looking to promote a beauty product you should partner with powerful beauty and lifestyle influencers instead of hiring a food influencer or a fitness influencer. Only niche influencers who have the same target audience as yours can help you take your brand to the next level, customers need to feel like a friend-to-friend conversation instead of someone who is simply pushing a product as a result of a grab of cash.
As a brand, it can be difficult to make your customers listen to you or convince them to take up a survey, then how to connect with them? Here come influencers who are pro at communicating with their audience, they know the art of engaging with customers and shift their mindset regarding their final purchase decision. Influencers will provide a great engagement and reach which would cost you millions to achieve on your own (through sponsored ads).
Hiring different influencers for a brand means you would get dynamic content that is more appealing for your target customers. Using the voice and social status of multiple influencers brands not only get better content at a quicker pace but also your brand reputation would be improved.
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The idea of hiring celebrity influencers with millions of followers can be tempting but it can drain your entire influencer marketing budget. The good news is you don’t have to have a lot of budgets to get started with influencer marketing, because you can still achieve your marketing goals with micro-influencers.
Once you got a clear idea about your marketing goals you can achieve those with the help of micro-influencers. Such content creators are easy to communicate with this is why small brands, as well as start-ups, are looking to partner with micro and nano influencers. If they like your product they might work for you on a barter basis i.e. in exchange for free products, coupons, vouchers, discount codes etc. If you have a limited budget or are not sure about the outcome of your influencer marketing campaign micro-influencers can save you, they are the trendsetters. If they like your product they will spread positive words about your brand among their friends and family.
If you focus on a long-term partnership with your influencers it would provide you with more benefits than one. The first thing is a sense of transparency, when your audience will see you are partnering with the same influencers repeatedly they will trust your brand, even more, this will provide a sense of satisfaction. Ask the influencers to reveal your sponsorship details because customers don’t like things hidden from you.
Also, try to create long-term relationships with your customers so that they would believe you think beyond sales. Send them newsletters, e-mailers etc. to keep them updated about your brand. This is also like gratitude which would encourage them to like, share and purchase from you even more.
If you are looking to take your business to the next level and thinking about incorporating influencer advertising as a part of your long-term marketing strategy you can connect with a reputed influencer marketing agency to get industry-standard services. If you think your in house team lack the skill and knowledge to execute an influencer marketing campaign with ultimate success you may consider working with an influencer marketing company that knows the nuts and bolts of this approach.
If yes, connect with InfluGlue the leading influencer marketing company in Canada with years of experience in dealing with various influencer marketing projects. They provide the best in market influencer marketing services at an affordable package to multi-sized brands (including small brands and start-ups).
So what are you waiting for? Connect with InfluGlue now!
Do you want to why influencer marketing works for online brands? Great, this article is for you, discover interesting details inside!
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
