Influencer Marketing for Nonprofits in 2023: How to Make a Difference

Feb 02, 2023

Influencer marketing is an advertising strategy that leverages the power and reaches of social media influencers to promote products or services. It is not a new approach it’s just the name of an old strategy to sound new. For years celebrities used to pair up with brands and organisations to spread awareness. Recently social media along with influencer marketing has transformed the landscape altogether. 

Any nonprofit can expand its reach and gain access to a new audience that is already motivated to care about its purpose if the right voices and platforms are found. 

There are influential people ready to promote your cause and brand. To achieve your most ambitious goals, you only need to locate them, get in touch with them, and form partnerships.

Why non-profits need influencer marketing

Influencer marketing is an effective way for non-profits to reach new and engaged audiences. Non-profits are often limited by budget and resources, and traditional marketing methods can be less effective for reaching younger, digitally-savvy audiences. Influencer marketing can help non-profits overcome these challenges by leveraging the reach and engagement of social media influencers. Influencer marketing also provides non-profits with a platform to tell their story and create a connection with their target audience, helping to build awareness, drive engagement, and ultimately, achieve their mission.

Tips to make influencer marketing work for non-profits:

make influencer marketing

1. Identify the right influencer: Look for influencers who align with your mission, values, and target audience. The right influencer can help you reach your target audience effectively and create a powerful connection with them. 

Pro Tip: Be careful while shortlisting the influencers, partner with sustainability influencers instead of hiring beauty or fitness enthusiasts.

2. Set clear goals: Clearly define your goals for the influencer campaign, such as increasing awareness, driving engagement, or raising funds. Having clear goals will help you measure the success of your campaign and adjust your strategy as needed.

Pro Tip: To be on the safe side you can discuss your strategy with a reputed influencer marketing company like InfluGlue.

3. Plan the campaign: Plan the details of the campaign, including the message, content, and call-to-action. Make sure the content is relevant, engaging, and shareable, and that it communicates the non-profit's mission. 

Pro Tip: So do not forget to research your competitors.

4. Offer incentives: Offering incentives, such as exclusive access, free merchandise, or a donation to the non-profit in exchange for the influencer's support, can help increase engagement and participation.

Pro Tip: You can also offer goodies or attractive hampers.

Offer incentives

5. Measure success: Track and measure the results of your campaign to see what is working and what is not. This information can be used to adjust your strategy and make the campaign more effective over time.

Pro Tip: Use updated tools to get real-time campaign metrics.

6. Foster a relationship: Building a strong relationship with the influencer can help ensure the success of future campaigns and create a mutually-beneficial partnership.

Pro Tip: Choose influencers who understand and value your business

7. Make it authentic: Make sure the influencer's content is authentic, relevant, and engaging. The more authentic the content, the more likely it is to be shared and have an impact.

Pro Tip: Try to provide a creative space for the influencers as they are known for their unique skills.

Influencer marketing can be an effective way for non-profits to reach a wider audience, build awareness, and drive engagement with their cause. By partnering with influencers, non-profits can tap into the trust, credibility, and social proof that influencers have built up with their followers, resulting in a more effective marketing message. To make influencer marketing work for your non-profit, identify the right influencer, set clear goals, plan the campaign, offer incentives, measure success, foster a relationship, and make it authentic.

Which tier of influencers is perfect to promote nonprofit businesses?

nonprofit businesses

Promoting nonprofit businesses is a challenging task as it requires a different approach than traditional marketing. The main objective of promoting a nonprofit business is not just to increase sales or revenue but to create awareness and encourage people to support the cause. To achieve this objective, the right set of influencers is crucial.

When it comes to choosing influencers for promoting a nonprofit business, it's best to target the middle and upper tiers. Micro-influencers with a smaller following may not have the reach and impact required to spread the message effectively. On the other hand, top-tier influencers may be too expensive and may not align with the values of the nonprofit.

Middle-tier influencers, with a following ranging from 10k to 100k, have the perfect balance of reach and engagement. They have a strong connection with their followers and can effectively spread the message to a wider audience. They are also more accessible and affordable compared to top-tier influencers.

Upper-tier influencers, with a following of over 100k, have a large audience and can create a significant impact. They have a proven track record of successfully promoting brands and causes, and their endorsement can go a long way in raising awareness and driving support for the nonprofit.

In conclusion, when promoting a nonprofit business, it's important to choose influencers who align with the values and mission of the organization. Mega and macro influencers are the perfect fit as they offer a good balance of reach, engagement, and affordability. It's essential to partner with the right set of influencers to effectively spread the message and create a positive impact for the nonprofit.

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Why choose InfluGlue for nonprofit influencer marketing services?

nonprofit influencer marketing

InfluGlue is a leading influencer marketing company in Canada that offers comprehensive services for nonprofit organizations. Here are a few reasons why you should choose InfluGlue for your nonprofit influencer marketing needs:

1. Data-Driven Approach: InfluGlue uses data-driven insights to identify the right influencers for your campaign, ensuring maximum impact and engagement. Our platform uses advanced algorithms to analyze the influencer's audience, demographics, and engagement rates to select the best fit for your brand.

2. Affordable Services:  We offer affordable influencer marketing services without compromising on quality. We believe that every nonprofit organization deserves access to high-quality marketing services, regardless of budget.

affordable influencer marketing

3. Real-Time Campaign Monitoring: Our platform provides real-time campaign monitoring and reporting, ensuring that your campaign is running smoothly and delivering results. 

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4. Expert Team: InfluGlue is backed by a team of expert marketers, creative writers, and data analysts, who are passionate about helping nonprofit organizations achieve their goals. Our team is dedicated to delivering impactful campaigns that create awareness and drive support for your cause.

5. Comprehensive Services: We offer a wide range of influencer marketing services, including influencer selection, campaign planning and execution, content creation, and real-time monitoring and reporting. Our comprehensive approach ensures that your campaign is seamless and effective.

InfluGlue is the perfect choice for nonprofit organizations looking for effective and affordable influencer marketing services. To know more about our influencer marketing services and packages connect with the team now!


Discover why non-profit businesses can leverage the power of influencer marketing.


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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