Understanding the Benefits of Influencer Marketing in 5 Simple Tips

Dec 07, 2022

Table of Content

5 distinctive methods of influencer marketing that can help your brand.

1: Raise brand awareness using influencer marketing

2: Increase sales through influencer marketing by offering a discount

3: Use influencers to minimize competition

4: Launch new products using influencers

5: Hire influencers to improve your brand message

Extra tip: Use influencers to promote various events

Want to get started with influencer marketing? Let InfluGlue help you!

Brand endorsements frequently top our minds when we think about influencer marketing. But if we consider influencer marketing to be nothing more than a way to mention a company or item on social media, we fail to see the value it may provide. Although marketers are aware of the necessity of influencer marketing, many still don't completely appreciate its scope and advantages.

This article will outline:

5 distinctive methods of influencer marketing that can help your brand.

1. Raise brand awareness using influencer marketing

brand awareness

The idea: Promote your brand by leveraging the influence of the content creators on their social media accounts.

Result: Get introduced to thousands of people who can be your potential customers.

The posts you create with an influencer will stay in the digital space for a long time and continue to drive awareness long after the post is published, unlike traditional advertisements. While other types of advertising are quickly forgotten after a click, view, or publication, an influencer's expanding community will see influencer content more frequently when they scroll back in time or look at throwback posts, for example.

A single suggestion might trigger a surge in sales when an influencer has hundreds or even millions of fans.

2. Increase sales through influencer marketing by offering a discount

influencer marketing

The idea: Provide exciting offers to influencers and customers.

Result: Get better engagement, generate new leads thereby boosting sales

Influencers take pleasure in being able to provide their followers with something unique or exclusive. Offering discounts and freebies are a fantastic method to achieve this. Offering special discounts helps brands build stronger relationships with their target audiences and potentially increase revenue.

Brands can track and attribute sales in real time, calculate ROI, and identify their top influencers by using specific promotional codes for each influencer.

3. Use influencers to minimize competition

engaging activities

The idea: Minimize market competition by introducing engaging activities to influencers.

Result: Brand awareness and community engagement

Everyone enjoys the rush of winning something, and businesses have long understood the benefits of holding giveaways and competitions. But simply starting a competition is insufficient. Finding participants and spreading the word are both crucial.

By collaborating with influencers, you can present your competition to a pre-made audience of interested viewers, which will greatly increase the number of participants.

4: Launch new products using influencers

new product launch

The idea: Boost the sale of the new product by raising awareness

Result: Genuine feedback from the customers

Influencers can help with marketing at any stage of the product lifecycle, but they are most useful when a new product is introduced.

Since influencers and artists are frequently seen as thought leaders in their fields, viewers anticipate that they will be aware of any noteworthy developments.

Therefore, when companies collaborate with these influencers, they are able to reach consumers who are eager to discover what's new in the marketplace.

5. Hire influencers to improve your brand message

brand message

The idea: To redefine the identity of a product or brand. positively impact people's perceptions of a brand or a product.

Result: Influencers have a significant impact on their neighbourhood, and their opinions are highly regarded.

Reaching out to influencers can be one of the best methods for a company to improve the public's image when it finds itself with a bad reputation or label. The public will be far more likely to respond favourably to a change when an influential figure with a lot of followers works with a brand.

Extra tip: Use influencers to promote various events

promote events

Getting in touch with influencers is a great method to identify people who are prepared to celebrate when it's time to mark a special occasion or activity.

Individuals enjoy celebrating the "birthdays" and triumphs of brands, which are frequently personified, nearly as much as those of actual people. Although influencers are frequently a less expensive option, traditional advertising strategies can also be employed to publicise these announcements.

Brands can interact with the public in a personal way by contacting the right influencers, which further humanizes their brand and makes it a vital part of people's lives.

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Want to get started with influencer marketing? Let InfluGlue help you!

The advantages of influencer marketing extend beyond the time frame of your campaign. One of the best ways to personify your business is to include creators in your marketing strategy. While commercials on television and Google seem obtrusive, remarks made by influencers are frequently taken as suggestions from friends.

Looking for influencers? Sign-up with us!

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So, the next time you need to promote your brand, think about contacting the biggest influencers in your industry. You'll not only have more time for them to see your message, but you'll also have a better chance of making a personal connection with them.

If you need professional guidance connect with InfluGlue the leading influencer marketing company in the Canada. We have years of experience in handling various influencer marketing campaigns for different-sized brands of sectors including fitness, fashion, beauty, parenting etc. No matter what size of business you own or whatever is your budget we can help you curate an exclusive influencer marketing campaign.

Our main objective is to create a buzz about your brand among your target audience. You can discuss your business objectives with our influencer marketing experts. Not only that we can also help you select the right influencers for your project from our database.

To know more about our influencer marketing services and packages connect with us now!


Discover the top benefits of influencer marketing for your business and how InfluGlue can help you leverage the benefits of it with their professional guidance.


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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