5 Influencer Marketing Hacks Brands Needs To Know In 2023

Sep 30, 2022

Table of Content

List of influencer marketing hacks every brands should know in 2023

1: Partner with appropriate influencers

2: Gather all the work related information

3: Set realistic campaign goals

4: Plan the campaign tasks carefully

5: Know the pay rates and methods

Want to get started with influencer marketing? Here’s what you can do

Everyone's attention is being drawn to influencer marketing. You can't seem to get away from your marketing friends' chats about it or the online games they play.

  • But is all the hubbub worthwhile?
  • How effective is influencer marketing?
  • The quick response is is quite effective!

Take Adidas for example

appropriate influencers

Or Marriott hotels

influencer marketing

These two brands are leading the space of influencer marketing they are trying every opportunity to shape the industry by making and breaking different rules.

The point is that if you haven't at least tried influencer marketing, you're missing out on a great opportunity. However, employing influencer marketing to your benefit may seem difficult.

How do you interact with influential people?

How can you connect with the appropriate influencers, which is arguably even more crucial?

You're obviously here to learn that, after all.

Here are some simple yet effective hacks that will help you take your brand to the next level.

List of influencer marketing hacks every brands should know in 2023

#1: Partner with appropriate influencers

The influencer you collaborate with speaks for your brand. Therefore, it's crucial to pick an influencer who fairly represents your brand. Select an influencer that reflects your niche and your target market. You should also confirm that you and any possible influencers have similar beliefs and ideals.

You can determine what size influencer you'd like to work with by researching the various sorts and sizes of influencers. Here are a few examples of influencers sizing categories for your better understanding:

  • Nano influencers — 1,000 to 10,000 followers
  • Micro influencers  — 10,000 to 50,000 followers
  • Mid-tier influencers  — 50,000 to 500,000 followers
  • Macro influencers — 500,000 to one million followers
  • Mega (celebrities) influencers — One million followers or more

effective influencer marketing

You can stay inside any budgetary constraints by picking the appropriate size influencer. Additionally, you'll be able to learn more about the influencer's fan base. A micro or nano influencer, for instance, can share your target audience with their niched, highly engaged following.

By utilising resources like search platforms, or agencies like InfluGlue, or simple self-research, you can examine influencers. You can use a search engine to look for influencers based on certain criteria (such as their industry or how many followers they have). After that, you can see some fundamental data about each influencer. Similar services are offered by agencies, who can locate influencers who suit your goals and then provide you more information before you contact them. Additionally, you can conduct this study independently using Google and Instagram.

#2: Gather all the work related information

Make sure you are aware of what you are getting into before working with a influencer marketing company. In order to help construct campaigns, Instagram influencer marketing companies serve as a middleman between brands and influencers.

Experienced influencer marketing platforms like InfluGlue is known to cover the following responsibilities for brands:

  • Finding the right influencers
  • Preparing and making them sign a contract
  • Plan a campaign strategy
  • Finalise the content
  • Providing real time campaign metrics

The use of an influencer marketing agency has both benefits and drawbacks. You can save time and effort by working with an agency instead of trying to identify an influencer and develop the campaign on your own. If you're new to the world of influencer marketing, working with an experienced agency might be very beneficial. Agencies, though, frequently work with smaller influencers. And some people automate various tasks rather than giving them a personalised touch.

smal influencers

Before beginning, you'll also wish to be knowledgeable of the associated costs. Budget-friendly influencer agencies are not always available. While the services they offer are frequently worthwhile, there are times when businesses could be better suited doing the task themselves.

#3: Set realistic campaign goals

Whether you choose to work with an agency or do it yourself, you'll finally be prepared to prepare your campaign. However, it's crucial to choose your marketing goals before you begin developing content and to allow them direct the rest of the procedure.

Setting the KPIs you will need to monitor in order to meet your campaign goals should be done right away. The following KPIs are crucial for influencer marketing:

crucial influencer marketing

  • Conversions (based on sign-ups, purchases, clicks, registrations, and downloads)
  • Reach  
  • Brand awareness
  • Referral traffic
  • Engagement (from clicks, likes, and shares)
  • Audience growth
  • User-Generated Content (UGC)
  • Cost per click (CPC)
  • Revenue generated

You can decide the KPIs that are important for your brand and closely monitor them in order to know how the campaign is going.

#4: Plan the campaign tasks carefully

influencer marketing strategies

Different products frequently require various influencer marketing strategies. Take some time to consider the best campaign for what you're attempting to promote before you get started. Do you want to use Instagram Stories to promote this product? Posts? Reels? IGTV might be a better option if you require room to describe how the product functions. You can also want the influencer to use specific hashtags or phrases, such as specified Instagram captions for pictures. Consider your brand and the influencer's regular content to see how the two of you can team up to develop a campaign that capitalises on both of your advantages.

#5: Know the pay rates and methods

Without providing the influencer with some sort of cash or other form of reward, an influencer marketing campaign isn't complete be it on any social media platform. Every influencer operates in this space slightly differently. Some influencers are happy to get a free product; you provide them something, they post about it, and they don't request any additional payment.

influencer operation

A lot of other influencers like earning money from affiliate connections. You provide them with a special URL to share with their followers in this situation. After that, a percentage of all sales generated by that link go to the influencer.

Handpicked related content:
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Influencer Marketing for Sustainable Brands [PPT] 

Want to get started with influencer marketing? Here’s what you can do

You can use Instagram influencer marketing to advance your brand by following these simple steps. Find the ideal influencer for your brand first. Decide whether you want to work with a company or the influencer directly after that. Determine your campaign's objectives and the kind of material your influencer should provide. Pay your influencers for a job well done, and then thank them. One of the finest ways to promote your brand on Instagram is through influencer marketing.

Looking for finance influencers? Connect with us!

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Or simply, you can hire a reputed influencer marketing agency of Canada like InfluGlue who can take the load off from you. Being in the market for many years they are pro at creating outstanding influencer marketing campaigns within budget. No matter whether you are a start-up or an established brand influGlue will help you create influencer marketing campaigns to stand out in this competitive market.

To know more about their influencer marketing services and charges connect with the team now!


Discover five influencer marketing hacks, that brands need to know in 2023.


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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