How To Run A Successful Summer Advertising Campaign With Influencer Marketing?

 

Summertime marketing is one of the most crucial throughout the year, brands like to launch their new products, run offers, discounts and other promotional activities to pamper their customers for the upcoming season. Needless to mention this is also a great time to launch summer advertising campaigns to meet business goals such as increase awareness, improve traffic, increase activities on social media business pages, increase brand visibility, drive sales, improve brand reputation and many more.

Eight among ten marketers agree influencer marketing is more effective than other marketing approaches. When brands partner with online creators they can easily reach a vast audience which would otherwise be challenging for them. Influencers are considered as industry experts because of their enormous skill and knowledge in a particular niche, not only that they are believed to have the power to shift peoples’ mindset regarding their final purchase decision. This means brands can drive sales if they partner with the right influencers.

Influencer marketing campaigns are extremely engaging around holidays and festive seasons, especially around the summertime. Research suggests marketing posts got 30% more reach around the summer, sounds like the perfect time to leverage the power of seasonal trends like influencer marketing.

The truth is adding influencer marketing together with your summer advertising campaign might sound interesting but it really in would be extremely difficult as your brand would be competing with hundreds of others from the same niche with the same approach. Then what should be your idea to stand out among the crowd?

Don’t worry, we are here to help, as a leading influencer marketing platform in Canada we are going to discuss everything you need to know to uplift your brand reputation with a perfect summer advertising campaign followed by influencer marketing.

Steps of your summer advertising campaign

1. Research target market

While planning your summer advertising campaign it is important to understand your buyer persona, especially about their interests. Find the strength and weaknesses of your brand together with how to fulfil the gap with your products and services. In this stage, you can also try to find which influencer tier you want to work with. Also, find suitable social media platforms to launch your campaign.

If your content type is only photo sharing goes for Instagram and if contains more videos than still images r carousel posts choose YouTube to launch your summer advertising campaign. For YouTube needless to mention partnering with top YouTubers would be beneficial, and if you want to stick with Instagram handpick powerful influencers who has a good grip of the audience of the same platform.

Consider TikTok if you want to set new trends that appeal to a younger audience, in that case, you have to finetune your content in a way it interests and entertain your audience. If you think you need professional help connect with InfluGlue, the leading influencer marketing company in Canada who can enlighten you with their industry-standard approach so that you can build a successful summer influencer marketing campaign yourself.

2. Brainstorm a perfect strategy

After you know your audience it is time to jot down a perfect campaign strategy that would emotionally appeal to your customers. If you want to stand out in this over-competitive market a perfect campaign strategy can be your saviour. Research your competitors and how their audience is reacting towards them. Prepare your team to come up with a better strategy, your summer advertising campaign must include promotional activities like giveaways, contests, live sessions, question-answer sessions and many more to engage with your customers.

For a better outcome ask your influencers to host such activities from their accounts. You can introduce new hashtags, short reels, small video content, announcements about an upcoming product launch or discounts through your summer advertising campaign. Let your campaign strategy be the game-changer for you. If you doubt the skills and knowledge of your in-house team and seek professional help it is better to do without wasting further time. Connect with an experienced influencer marketing company that would help you with a market winning campaign strategy so that you can keep your competition at bay.

3. Find the perfect product

The next thing you must do is to finalise the product(s) that would be the face of your campaign. You can utilize the opportunity to launch new products or simply pick one that has performed well in the previous years. Make sure the content is more relevant to the season, to put it simply if you are a skincare brand focus on products that would keep your customers’ skin healthy and glowing in this summer heat, highlight products with SPF or light in weight so that the audience can relate to it and think of purchasing.

4. Finalise the content

This step is a vital one as you need to finalise your content for the campaign. Remember your business goals and format the content accordingly. If you are thinking of incorporating influencer marketing in your overall strategy don’t forget to check with the new trends that provide more reason to your audience to connect with your brand. To make your content interesting focus on storytelling instead of asking the influencers to say “I love this product” ask them to tell their personal experience with your product(s), or how it can serve the purpose of your audience. Influencer marketing is not only restricted to showing off your products with influencers, it goes beyond that. With that approach you can make a real difference, you can talk about your social responsibilities, what is your contribution to help local artisans, whether you are planning any fundraising and why etc.

Such approaches will give your campaign content a new dimension by showcasing your responsibility towards society. If your viewers see you are talking about relevant things instead of focusing only on conventional sales pitches they will trust you more.

5. Spot the right influencers

Now that you know all puzzles about your summer advertising campaign, it is time to solve the last and the most important one, i.e. finding the right influencers. Remember if you fail to choose the right influencers you may end up losing a lot of time and money, not only that your brand reputation would be at stake, just the opposite you wanted!

Choose influencers who are in the same line with your business, make sure they genuinely believe in your brand then only they can deliver the best. Also, keep in mind your budget, do not push your limit too much to hire a celebrity influencer unless you are sure about the outcome. Instead, you can partner with multiple micro-influencers who might not have millions of followers but can provide great and engagement.

To become surer you can consult with a reputed influencer marketing agency of Canada who can suggest a better influencer profile evaluating your summer advertising campaign goals.

6. Measure campaign performance

Now it is time to measure how your campaign is performing, keep track of the campaign metrics like audience reach, engagement, shares, etc. All such factors indicate the overall performance of your campaign. Note those data and share it with your team members so that they can plan better content and strategy in the future and also learn from their mistakes.

Things to remember while running a summer advertising campaign

You might already have some idea about what to consider while running a successful summer advertising campaign.

Follow the simple steps to get the most out of your campaign:

• Select the right influencers 
• Utilize social media features 
• Plan endorsement activities to engage your audience 
• Keep your marketing goals in mind
• Finalise the content accordingly
• Measure campaign performance 
• Connect with a reputed influencer marketing agency 

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Top 10 2021 Influencer Marketing Trends You Must Know 

10 Advantages Of Working With A Reputed Influencer Marketing Company 

How a summer advertising campaign would look like combining with influencer marketing

Various brands incorporate influencer marketing with their summer advertising campaign not only because the customers tend to be active around this time of the year but also it is a great time to communicate with them. Brands can easily pitch their promotional activities in search of a better conversion rate. Influencer marketing is one of the most efficient approaches for both emerging as well as established brands. Customers like to know your story from trusted influencers, as we have mentioned earlier that 78% of customers trust influencer recommendations more than any other form of advertising.

So you have more reasons than one to partner with powerful influencers of your niche. While selecting the influencer the engagement and reach matters more than the number of followers, so be careful. If you end up partnering with the wrong influencers you may lose both your time and money, not only you would struggle you to trust this approach further.

Make sure your campaign has the potential to fulfil your marketing requirement, for that the content has to be relevant to the audiences’ interest. To know more you can get in touch with InfluGlue the leading influencer marketing company in Canada with years of experience in dealing seasonal advertising campaigns with influencers.

The bottom line

Influencer marketing is trending and there is no sign of slowing down, this is why nine among tend brands are looking to spend their marketing budget on influencer advertising. If you are planning your summer advertising campaign make sure your strategy helps you stand out. If you are looking for professional guidance in this matter connect with a reputed influencer marketing agency of Canada who understands the market better and help you create a buzz about your brand. If you are worried about service charges, or agency fees, don’t worry! Simply connect with InfluGlue to get the best in class influencer marketing services at an affordable package.