Where can I find an influencer brief template?
Why do you need an influencer brief?
Nothing is worse in influencer marketing than a campaign with unclear objectives and improper instructions. We've seen it far too often: brands fail to make clear what they want, influencers get lost because they don't know what to anticipate, and campaigns are delayed because everyone is lost in endless email chains. For this reason, you must create a concise influencer brief that you can distribute to your producers. This blog will provide you with all the knowledge you need, including a template for an influencer brief and a tonne of best practices, to launch your influencer cooperation with a great brief!
An influencer brief is a document that is crucial to help the influencers understand their role in a particular campaign. It clarifies what is expected from them so that they can plan the deliverables accordingly.
It includes facts about the particular campaign, including product information, important dates, and rules for messaging and content.
An influencer brief template is helpful for brands since it can be modified and customized for each influencer marketing campaign. You'll save time by simply modifying key areas to include more information for each specific creator campaign after you have a template that has specific information that is pertinent for every campaign (such as your contact information, branding rules, brand values, etc.).
The brief is typically included in the first or second email conversation between brands and agencies and their desired influencers. Either provide the brief in your initial outreach email to establish clear expectations right away, or wait till the influencers express interest.
Using an easily editable influencer brief template is a straightforward solution for each campaign. Do not forget that an influencer brief does not need to be extensive. Yet, a number of factors affect how you construct it.
However, contain a few crucial components, which we'll provide for you below.
Outline your company's identity because the influencer needs to know who they are dealing with. A strong company bio informs influencers about your brand and voice in addition to your business. What values do you hold? What does your business provide to the general public? What sets you apart from the others?
Make sure influencers fall in love with your brand first if you want people to fall in love with your company! For a clearer representation of your brand, don't forget to include links to your website, social media profiles, and any other images or creatives.
Before getting into the specifics of your campaign, give the influencer an easy-to-understand introduction. What service(s), event(s), etc.) is this campaign promoting? Is it a fresh start? Is this a holiday marketing effort? Or about a quarterly influencer campaign?
Try to condense this section into one or two sentences so that it can be used as a precursor to the campaign. Our Instagram giveaway contest, for instance (for example), is part of our influencer campaign for the holidays where you and your followers can learn more about our business through a minigame and free presents.
Let's get right to the details now that the influencers have a basic idea of the campaign. Here are all the details you need to provide:
What social media platform will be used for this campaign? Instagram? Youtube? You can change this to a place if it's an event.
Content type: Will bloggers be influencers? Instagram stories or photos? videos on YouTube?
Definition of the content: Will the influencer be using the product in the photo? Or will there be a video unboxing? Give the influencers some guidelines, or leave everything up to their imagination!
Voice/Tone: Be careful to include it if there is a particular tone you want the influencer to adopt.
Hashtags and brand handles that need to be mentioned: Make sure the influencers mention your company and/or use a specific campaign hashtag. To adhere to the FTC's influencer marketing requirements, don't forget to use the hashtag #ad!
Demand for Action: Do influencers have access to a link to your website or product page? Alternatively, do they have a special affiliate code? Or maybe urge their Instagram followers to follow your company? Remember to include a CTA!
Publishing date or time: This is an optional statement that can be as general as "Within 14 days after receiving products" or as specific as "On February 2, 2020, at 9:00 p.m. your local time."
Further marketing details: Giveaway guidelines, event attire requirements, or any other details pertinent to your campaign type.
To ensure that everyone is on the same page, it is crucial to establish goals. Although you don't have to specify the precise number of clicks, engagements, or instances of code usage, it's still crucial to consider your "ideal" vision when creating goals and expectations.
We advise having a specific purpose for the campaign, such as "The campaign's goal is to promote brand recognition, with special emphasis placed on our efforts and dedication to producing/using environmentally conscious products."
Remember to specify all terms and conditions in your campaign if payment of any kind is involved so influencers are aware of what to expect. What should be in your brief's payment section? Check out the points below:
Notch up your brief with a personal touch
The art of writing a brief is undeniable. After all, an influencer learns everything about your business and campaign from a brief, so they should not only be well-informed but also enthusiastic about taking part in your campaign! As a result, you ought to...
Get an image: Several pictures of your company, its goods, and previous partnerships should be included. Don't be reluctant to write the brief in a style that shouts "my brand!"
Leave for imagination While having defined rules and expectations is a beautiful idea, don't forget to allow room for the influencers' creativity. Influencers are ultimately content producers who have excellent audience communication skills.
The best method to get influencers enthused about working with you is to first demonstrate your enthusiasm. Let them know that you value their participation in the campaign and that you anticipate this to be the start of a wonderful relationship.
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InfluGlue is a leading influencer marketing company based in Canada that specializes in creating effective influencer campaigns for brands across various industries. With years of experience in the industry, we understand the importance of a well-crafted influencer brief in driving engagement and delivering results. Our team of experts can help brands curate a detailed influencer brief that outlines the campaign's goals, guidelines, and expectations. We work closely with brands to ensure that the brief aligns with their brand identity and delivers the desired results. Let InfluGlue help you create an impactful influencer campaign and reach your target audience.
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