Can you imagine how life would be if you were paid to travel! Can it be possible to make a career out of travel blogging? If you are a travel enthusiast you know how it feels like to think about living a nomadic life and the zeal to discover beautiful places of the world. But let us tell the truth, as a leading influencer marketing platform in Canada we have interviewed many top travel influencers and bloggers of the country, according to them it is crucial to have a steady income in life in order to support your passion for travel. Building a career out of travel blogging requires a lot of dedication and hardworking this is the reason why brands feel sceptical when it comes to choosing the right influencers for their endorsement projects.
In this article, we have unveiled the five most frequently asked questions about the top travel bloggers in Canada, if you are the owner of a hospitality brand looking to partner with the right influencers to take your business to the next level this article is a must-read for you.
List of 5 things brands need to know about the top travel influencers of Canada
If you are on the verge of handpicking travel bloggers and influencers for your project ask yourself the 5 questions, upon getting satisfactory answers to consider yourself in a safer position.
1. How to spot genuine travel influencers from fake ones?
A genuine influencer is supposed to maintain an impressive engagement ratio throughout his/her posts. If you hire micro-influencers (below 50K followers) the engagement ratio should be between 5% to 9% and if you choose mega influencers ( 50K to 1 lakh followers) the engagement ratio should be 4% to 6% and if you partner with celebrity influencers (more than 1 Lakh followers) the expected engagement ratio should be 3% to 5%.
Quality of audience
Sometimes only a huge number of followers are not enough to get proper engagement, for that the influencers must have a quality audience those who care what the influencers do. Also, check whether their audience is in the same line as your target audience so you can get the most out of your influencer marketing campaign.
Demographic of the audience
If you are want to promote your hotel or travel agency it is important to reach the right-minded audience from the correct locations so that it would be feasible for them to connect with you for your services. There are various influencer marketing tools that will help you check the geographic location of the influencers, if you are not sure which tool to utilise connect a reputed influencer marketing company of Canada to discuss your project before you finalise the travel influencers.
Quality of the content
Another most important thing that differentiates an average travel influencer from a good one is the content quality. Make sure your target audience will relate to your brand content. A genuine influencer has a proper understanding of how to communicate with their audience in a way it emotionally appeals to them.
One of the key elements to understanding the potential of a travel influencer is to take a look at his/her experience in creating brand-centric content. So do not forget to take a look at the previous work experience of your shortlisted travel influencers before you board them for your project.
The travel influencers you want to work with must be within your budget, so while planning the entire campaign decide your budget and search the content creators accordingly. The charges of the influencers depends upon their tiers, needless to mention micro-influencers will charge less than mega and celebrity influencers. If you do not have a budget issue and are sure about your approach celebrity travel influencers can be your best choice. On the other hand, if you have a limited budget for your endorsement campaign partnering with micro travel influencers would be helpful because they are followed by a niche audience though the number of followers is lesser than the celebrity influencers, and also they provide better engagement.
If all the above parameters seemed to have in place you can hire travel influencers for your project.
How to find niche-specific travel influencers
Leverage the search power of Google
If you know the right keywords you will find almost everything on Google. This is not that easy as it sounds for genuine travel influencers because in this crowded influencers space every second person is claiming to be an influencer. But you will get to know about the website and social media platforms where you would find most of the genuine influencers.
Search with proper hashtags
If you are searching on Instagram try to search with proper hashtags to know which posts come under it and which profiles are using those.
Use good influencer marketing tools
Various influencer marketing tools provide contacts of genuine travel influencers, simply search with your required keywords on Google like “ the best influencer marketing tool for travel influencers”.
Discuss your project with a reputed influencer marketing company
If you are not sure how to proceed with your travel influencer marketing project connect with an experienced influencer marketing company like InfluGlue and sort out every element from planning to execution like a pro.
Where to find ready to collaborate travel influencers?
Yes, if you are looking to connect with the top travel influencers of Canada for your influencer marketing project connect with InfluGlue the leading influencer marketing agency of the country. They have thousands of experienced travel influencers registered with them from various parts of the country who are ready to collaborate with brands.
Evaluating your project requirement they will suggest to you the best suitable profiles in order to make the most out of your influencer marketing campaign. They have a vast knowledge regarding which influencer is performing the best in creating a particular type of content in the hospitality and travel niche.
However, you can always search for influencers on your own in Google or in the particular social media platform where you want to promote your brand content, provided you have enough time and proper knowledge regarding how to conduct your research.
How to make the top travel influencers of Canada sign an agreement or contract
Influencer agreement happened between two parties i.e the advertiser and the influencer where every terms and condition of the campaign would be mentioned clearly. The agreement can be short term or long term depending on the nature of the campaign. While sending them the proposal for your influencer marketing campaign mention the agreement and ask them to acknowledge the mail. If the influencers are genuine they will agree to sign the contract which would keep things sorted and transparent between the brands and the influencers.
Make sure your influencer agreement has the following points:
- The basic content of the agreement
- Duration of the agreement
- Timeline of the agreement
- Social media channels where the content needs to be published
- Hashtags (if any)
- Terms of termination
- Payment clause
- Copyright issues
If you are not sure how to write an influencer agreement connect with a reputed influencer marketing company of Canada like InfluGlue.
Handpicked related content:
Influencer Marketing To Boost Hospitality Business: InfluGlue
Top Travel Influencers In Canada To Follow (Updated List)
How to negotiate with travel bloggers and influencers?
Make sure you are clear on your priorities while negotiating with the influencers. For brands, it is crucial to understand what motivates the travel influencers. A little bit of planning and groundwork is required to curate a mutually beneficial deal for both parties.
Check the following things while evaluating influencers for your endorsement project:
- Brand relevance
- Number of followers
- Engagement ratio
- Quality of engagement
- Content quality
- Audience demographics
The influencer compensation should be determined based on the deliverables along with the campaign details. As we have mentioned earlier that the charges of the influencers vary according to the tiers.
To know more about How to negotiate effectively with your influencers discuss your project with an influencer marketing company.
Few words before wrapping up
Travel influencers are making an incredible mark on the travel and hospitality industries. Bloggers and influencers have become an integral part of multiple brands marketing strategies because today’s tech-savvy customers trust influencer recommendations above all other forms of marketing. Partnering with travel influencers helps brands to reach a wider audience throughout the entire process. Many hospitality brands struggled to come up with an effective influencer marketing strategy that help them fulfil their marketing objectives. If you are an owner of a hospitality brand and looking to plan A constructive influencer marketing campaign that involves the top travel influencers of Canada connect with InfluGlue the leading influencer marketing agency of the country.
The professionals will guide you in a way you can achieve all your marketing objectives like a pro. They have the largest database of travel influencers of Canada registered with them from where do you suggest the best suitable profiles for your project.
To know more about their offerings, connect with InfluGlue now!
Discover the five things you need to know about the top travel influencers of Canada. Also, find how a reputed influencer marketing company can help you plan an effective influencer marketing campaign.