5 Real Reasons Why Brands Fail With Influencer

Feb 14, 2023

Table of Content

5 Reasons for a failed influencer marketing campaign

#1: Proceed without a proper plan

#2: Not having clear marketing goals

#3: Poorly executed collaborations

#4: Boring content

#5: Partnering with the wrong influencers

Looking for a successful influencer marketing campaign? Here’s what you can do!

Brands who are looking to kick-start building their reputation online in this competitive marketplace know the importance of influencer marketing. With so many brands following the same path, it is critical not to rush and think twice before taking every step. Remember a failed influencer marketing campaign can do more harm to your brand than good.

Being the number one influencer marketing company in Canada we are committed to helping brands with their campaigns. In the past few years, we have observed many outcomes of our campaigns. From our marketing experience here we are going to highlight the top 5 reasons for which brands might have seen pitfalls in influencer marketing and how to fix those mistakes.

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5 Reasons for a failed influencer marketing campaign

#1. Proceed without a proper plan

Without having a proper roadmap strategy it is not feasible to proceed with an influencer marketing campaign. Without doing proper research an influencer marketing campaign would fail. Try to get the following details before you proceed: 

  • Who is your target audience?
  • On which social media platform the content will be shared?
  • What is the correct time to post?
  • What is the correct content format?
  • How to measure the campaign metrics?

clear marketing goals

Make sure the influencers get a proper idea about your plan so that they can be well aware of their role in the campaign.

InfluGlue’s data-driven influencer marketing platform keeps all your details under one roof and provides you with the correct approach to proceed without any glitches. They will help you research your target audience, search for the best suitable influencers, and plan and execute the campaign. That means you can take the load off and focus on other important aspects of your business.

#2. Not having clear marketing goals

execut collaborations

Brands that proceed with an influencer marketing campaign, without having clear marketing goals may end up losing both their money and time. This can be one solid reason for a failed campaign. So it is important to set realistic goals while planning the campaign. Specific objectives should be described in your marketing plan so that the other steps can be planned to achieve those.

#3. Poorly executed collaborations

Collaborating with an influencer requires a certain level of planning and execution. Poorly executed collaborations, such as influencer posts that appear staged or forced, can negatively impact the success of a campaign. If the collaboration seems inauthentic or forced, it can result in a lack of engagement from the influencer's audience. Try to provide the influencers creative freedom as they understand their audience better. Provide them with necessary brand information rest ask them to improvise.

#4. Boring content

wrong influencers

If you upload boring or appealing content, your target customers would not respond. It can make your campaign unsuccessful. Studies show only 1.5% of people trust brand ads. People can relate to stories more than brand content.

Rely on the persuasiveness of stories rather than facts or figures; did you know 63% of people recall stories, compared to 5% who remember specific figures? The ability of an influencer to establish a connection with their audience and motivate action through real-life tales is crucial to the success of influencer marketing.

Create a programme with a main narrative and encourage influencers to present it in their own distinctive style, catering to the preferences of their audience.

#5. Partnering with the wrong influencers

It's not always a good idea to pick an influencer just because they have a sizable following or are knowledgeable about your niche for your campaign.

Before starting a collaboration with any influencer, make sure you know your intended audience inside and out. You won't satisfy the needs of your audience or achieve the highest campaign ROI by choosing an influencer who may not fit with your target demographic or who doesn't share your brand's values. 

lack of proper plan

Here are a few things to consider while selecting the influencers: 

  • Does their target market fit the demographic you're attempting to reach?
  • Is their content relatable?
  • Does their profile serve as a platform for only promotional material?
  • Do their interests align with the message you wish to convey through your brand?

Get all the information and then plan your campaign. Don’t rush take it slow because your brand’s reputation will be at stake with the campaign. 

Also read:
Influencer Marketing for Nonprofits in 2023: How to Make a Difference 

How To Choose The Best Influencers For Affiliate Marketing Campaigns? 

Looking for a successful influencer marketing campaign? Here’s what you can do!

Effective influencer marketing tactics are necessary for an influencer marketing campaign to succeed. You must abandon antiquated influencer marketing strategies if you want your engagement rates to rise.

Well, a number of influencer marketing strategies are failing on social media as a result of the recent upgrades. Failures in influencer marketing might damage your brand's reputation in addition to your campaign's outcome.

How to fix this?

Connect with InfluGlue the leading influencer marketing company in Canada and relax! Because they have got your influencer marketing needs covered.

Looking for Influencer Marketing?

Start a Campaign

From selecting the influencers to planning and executing the campaign all will be taken care of by InfluGlue. Not only that you would get a detailed report at the end of the campaign. We promise we will not proceed until we think it will be a success. Our marketers will evaluate your brand objectives and will suggest you the best possible plan to achieve those. All these without making a hole in your pocket because we provide business influencer marketing services at an affordable price.

To know more about our influencer marketing services and pricing details connect with our team now!


Discover the reasons behind failed influencer marketing campaigns and how to fix them.


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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