8 Most Effective Ways To Leverage The Power Of Influencer Marketing ( To Grow Your Brand)

Aug 18, 2022

Table of Content

8 powerful ways to increase your business with influencer marketing

#1: Collaborate with the right influencers

#2: Grow your influencer network (brand advocates)

#3: Follow trends as well as think out of the box

#4: Provide creative freedom to the influencers

#5: Use cross-platform promotions

#6: Do not underestimate micro-influencers

#7: Run giveaways and contests from time to time

#8: Partner with a reputed influencer marketing company for success in the long run

Want to grow your business with influencer marketing? Connect with InfluGlue

Influencer marketing is the most powerful way to grow your brand. The benefits of this approach are three-fold, it will help you foster your engagement, and reach along with exposure. If you are looking to take your brand to the next level through social media, influencer marketing is the key to win. When done right influencer marketing can help get more leads than any other approach including paid ads.

According to a recent report it has been discovered that around 73% of marketers say that they get growth in their business through influencer marketing. So, clearly, it is a cost-effective way to meet your marketing objectives.

Are you interested to use influencer marketing to grow your business? Read this article where our expert influencer marketers point out the 8 most effective ways and tips to grow your business by leveraging the power of influencer advertising.

8 powerful ways to increase your business with influencer marketing

#1: Collaborate with the right influencers

influencer marketing company

When selecting the influencers for your brand promotion only the number of followers isn’t enough anymore. In order to stand out and grow consistently, you need genuine influencers who are backed by your target audience. But how to know that? Well, conducting customer surveys and keeping a strict eye on the current trends are some of the viable options along with competitor analysis. Do not blindly rush to hire the same set of influencers that your rivals are working with. Instead, search deeper into how to make a positive impact on the minds of your target customers. Genuine influencers do not only care about money, they are passionate about creating something interesting about brands. Show that you care for them and you respect their creativity. Give them space to create something out of the box that would make your brand one of its kind.

customer surveys

Struggle to find the right influencers for your business? Maybe we can help you out. Connect with us and discuss your marketing objectives with our experts who understand the nuts and bolts of influencer marketing better. Evaluating your brand objectives our team of influencer marketing experts will help you pick the right influencers who fit well with your brand. You can directly access our huge database and find your perfect matches.

#2: Grow your influencer network (brand advocates)

If you are willing to rely on influencer marketing for the growth of your business in the long run you need to focus on building your own influencer network. Promoting your products through a bigger community of influencers means you will get to connect with a larger audience on social media. It will ups also enable you to create brand awareness with different audience groups. Brand visibility is extremely crucial to growing your brand.

How to build an influencer network?

If you have prior experience in influencer marketing you probably have your own set of favourite influencers whom you like the most. Try to bond with them for the longer run if they are able to provide you with more engagement and visibility. After a couple of campaigns if you feel they are the right fit for your brand make them your brand ambassadors. Let them create your promotional content frequently. If you are struggling to find out the right set of influencers on your own connect with InfluGlue: the influencer marketing company in Canada. They are experts of connecting influencers with brands, they will help you form your influencer network which will help your business grow the way you want.

#3: Follow trends as well as think out of the box

influencer network

Social media is all about being on trend, if you want to excel as a brand on your preferred social media platforms you need to focus on trends. Partner with influencers who can create trendy as well as engaging content. A bit of research and competitor analysis would help you understand the trends. It is recommended not to completely follow other brands’ marketing strategies, there is no harm in improvising. Collect references from the market but create something different so that your target audience can relate to it.

Pro tip: You can follow big brands' footsteps when it comes to creating stand-out content. Partner with a reputed influencer marketing company like InfluGlue who will help you fine-tune your content to emotionally appeal to your target customers in the long run. Depending on the performance of each campaign they will help you improve the efficiency of your future campaigns.

#4: Provide creative freedom to the influencers

Influencers are known for their creativity. While appointing them for your brand promotion make sure to provide them with a good creative space so that they can mould your content for your target customers. However, you can provide them with basic brand promotion guidelines which they will incorporate within their content but that should be not more than 50%, the rest let them improvise. This will keep your brand content fresh and relevant throughout, this is very big brands always allow genuine content creators to take the lead because they know what appeals to their followers.

#5: Use cross-platform promotions

Cross-platform promotions are great to get exposure and brand visibility. Not only that you can also keep your content fresh and relevant. The more people would get to see your brand the more they will try to connect with you.  Do you know what experts say? If done correctly cross-platform promotions can be your secret to turning your leads into customers. The best part is you can retarget the customers through paid ads in the future.

#6: Do not underestimate micro-influencers

micro-influencers

Did you know that 76% of small to medium-sized brands prefer to work with micro-influencers over celebrities? And 54% of big brands think micro-influencers are great to provide engagement within a budget. So there is no way you can deny the power of micro-influencers to grow your business. Studies show that mega influencers with more followers generally provide lower engagement ( likes, comments, shares). So you need to consider hiring micro-influencers for long-term marketing. So the trick is to find an Influencer with 10 K to 100K followers to get maximum engagement.

You can always connect with InfluGlue to find genuine micro-influencers who will spread positive words about your brand among your target audience.

#7: Run giveaways and contests from time to time

reputed influencer marketing

The benefits of giveaways and contests are manyfold, not only they will increase your engagement but also help a diverse group of people to discover your brand. The whole process can help you gain a lot of data which you can utilise in the future to get more leads. Big to small size of businesses are getting benefits from running giveaways and contests from time to time. You can either host a giveaway from your business page or hire your selected influencers to do the same. If you have already grown your network of influencers let them take the responsibility. Make sure you identify the rules and regulations of the giveaway so that you will get what you are looking for and the entire process seemed well managed and not staged.

#8: Partner with a reputed influencer marketing company for success in the long run

If you want assured results from your influencer marketing campaign connect with an experienced influencer marketing company in Canada like InfluGlue and let them do the heavy lifting for you. We Are a technology-driven influencer marketing platform experienced in providing top-notch influencer marketing campaigns to various businesses. We have a huge database of registered influencers from various parts of the country. Our experts keep a strict eye on their performance on various social media platforms. You can discuss your marketing objectives with our experts free of cost. They will evaluate your marketing objectives and suggest you the right methods to achieve those. If you are worried about our Influencer marketing charges, you would be glad to know that InfluGlue provides The best in the market influencer marketing services at affordable packages.

Handpicked related content:
Influencer Marketing for Sustainable Brands [PPT] 

5 Of The Most Effective Advantages Of Working With Micro-Influencers 

Want to grow your business with influencer marketing? Connect with InfluGlue

Looking for influencers? Sign-up with us!

Sign-up with us!

Do you want to grow your business with influencer marketing? Don’t know how to get started with? Probably InfluGlue can help you out. They are the leading influencer marketing company in Canada with years of experience in planning and conducting influencer marketing campaigns for various brands. You can connect with them anytime to talk to our expert influencer marketers. They will help you spot your marketing gap and suggest the best measures ways bridge it through influencer marketing. We will ensure maximum success from your influencer marketing campaign without spending a huge amount. At the end of the campaign, you will get a detailed campaign report which is great to understand how your campaign has performed. You can utilise those data for your future reference.

To know more about our influencer marketing services and packages sign-up with us now!

Summary

Read the article to know about some of the proven ways to amplify your success from influencer marketing campaigns.

Tanaya

Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

Related Posts