Working with influencers is a great way to get exposure for your venture, especially if you are looking to get a higher ROI. If you want to establish a positive image of your brand among your target audience working with social media influencers can provide more benefits than one. Check this PPT to know what features to look for in a social media influencer before you hire them for your endorsement project. A little knowledge can save both your time and money.
Now that you know the characteristics of a good social media influencer, check those twice before you shortlist them.