10 FAQs About How To Use Explainer Videos As A Marketing Tool

Apr 25, 2022

Table of Content

1. What are explainer videos?
2. What are the benefits of using such videos?
3. What is the ideal length of explainer videos?
4. What gadgets are required to make high-quality explainer videos?
5. What are the main types of explainer videos?
6. Where can you feature your explainer videos?
7. What are the best tools for explainer videos?
8. How to choose the best content creators for explainer videos?
9. How to decide the budget for explainer videos?
10. When should I seek professional assistance to prepare explainer videos?

Looking to create high-quality explainer videos to take your business to the next level? Read the article to get all the information you need to get started.

List of 10 Frequently asked questions about explainer videos in 2022

explainer videos questions

1. What are explainer videos?

Explainer videos are short videos used by brands to introduce quickly themselves to their target customers. It explains what they do, discusses the pain points of customers and how to solve those using their products/services.

It is one of the most effective ways to make an impression on your audience because it contains valuable information that your customers need to make purchase decisions.

short videos

2. What are the benefits of using such videos?

5 benefits of using explainer videos for businesses are:

i) Increase the rate of conversion
ii) Better ranking
iii) Increase brand reputation
iv) Keeps your content fresh and relatable all the time
v) Provide you with better ROI

3. What is the ideal length of explainer videos?

The ideal length of explainer videos is within 90 seconds, the lesser the better. So while writing the content for marketing videos make sure your script is short and crisp. 90 seconds means you can use 140 to 250 words so choose your words carefully. It is crucial to limit your details to the most important things.

For better engagement, you can include some elements of entertainment and a call-to-action that can be blended seamlessly within the content. Do not fill the video with too much information instead raise a question and try to provide answers in a creative way so that people repeatedly play the video and get convinced to purchase from your brand.

4. What gadgets are required to make high-quality explainer videos?

Looking to make high-end explainer videos for business? Check out the video to explore what gadgets are required to shoot professional videos to ensure maximum traction:

(Not a commissioned video, the purpose of mentioning this video here is pure educational).

5. What are the main types of explainer videos?

Motion graphics

These are animated videos that are extremely engaging and entertaining perfect for generating conversions. These are also easy to make, you don’t need an experienced professional to create such videos anyone with the basic knowledge about motion graphics can do that.

2D animation

If you are looking to generate engaging videos that would lead to conversions 2D animation would be your thing. Such videos are easy to make and budget-friendly as well.

3D animation

If you want to connect with your audience in a more engaging and immersive way. Experienced marketers always prefer this kind of explainer video to connect with their audience.

Whiteboard animation

This is one of the most updated forms of marketing video type that helped create meaningful stories. If you are thinking about creating explainer videos give it a shot.

Corporate video

If you want the utmost creativity to tell your brand story this type of video would help you achieve your objectives with ease.

Live shoot by content creators

With live shoots by renowned influencers in your niche, you can communicate your story in a kore clear and concise manner. Showing real-time elements will help you engage with your audience in a better way.

6. Where can you feature your explainer videos?

  • Social media channels
  • Websites
  • Emails
  • Events

explainer videos feature

7. What are the best tools for explainer videos?

There are hundreds of video making tools available in the market that allows you to create your desired content. Some of them will also provide free trials before your purchase their advanced plans. Take a look at the list of tools below you can choose anyone depending on your video making requirements:

  1. Adobe
  2. Animaker
  3. Powtoon
  4. Visme
  5. Camtasia
  6. Toonly
  7. Wideo
  8. Biteable
  9. Moovly
  10. Animoto
  11. iMovie
  12. Kizoa

Hope these tools would solve your video making purpose. If you don’t know how to use it you can check YouTube videos searching for the exact keywords to get started.

explainer videos tools

8. How to choose the best content creators for explainer videos?

For explainer videos, you need to partner with influencers who are pro at creating outstanding videos, understand the right tonality and are effortless in what they do. So many influencers are there who are great at posing and writing long posts on social media but creating videos needs special skills, not everyone can be flawless while shooting brand content.

Always check the previous works done by your shortlisted creators to know better about their potential. You can also ask them to shoot a trial video before the final one so that you can suggest the necessary changes.

Looking for Explainer Videos? Connect with us!

Sign-up with us!

explainer videos creators

9. How to decide the budget for explainer videos?

To do that seamlessly you need to get a broad idea about the market rate for making explainer marketing videos of your type. You can also ask quotation from two or more companies to verify the details.

It is always better to work with an experienced video marketing company like InfluGlue which understands your business objectives and create marketing content accordingly.

explainer videos budget

10. When should I seek professional assistance to prepare explainer videos?

If you are not sure how to get started and what to include in your marketing video instead of putting your money and other resources at stake you can seek professional guidance. Find an experienced and reliable video marketing company that provides quality services within your budget and discuss your requirements. Let the experts do what they are best at.

Handpicked related content:
5 Most Effective Influencer Advertising Ideas With Examples 

5 Reasons You Need Brand Ambassadors For Your Business In 2022

Let InfluGlue: the leading influencer marketing company in Canada do the heavy lifting for you

Want to get noticed by 90% of your target audience with high-quality videos? Connect with InfluGlue the leading influencer marketing company in Canada to create content-driven, high quality and result oriented videos to increase sales and build audience trust. Do not doubt the potential of explainer videos because those are trending and will be here for a long. With our plethora of expert content creators, we will help you create amazing videos to stand out. Our research team will evaluate your project and analyse the market to provide you with the finest script to meet your market objectives.

So what are you waiting for? To know more about InfluGlue’s video marketing services and packages connect with the team now.

Summary

Discover frequently asked questions about explainer videos before you invest your time and other resources to make those.

Tanaya

Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

Related Posts