Understanding Micro-Influencers: Who They Are & What They Offer
Why Brands Are Paying Special Attention to Micro-Influencers
Collaborating with Micro-Influencers: Best Practices for Brands
Discover the Best Micro-influencers in Your Industry and Win at Influencer Marketing with InfluGlue
Micro-influencers are a hot topic of discussion in the influencer marketing industry these days.
Why, you ask?
Of all the influencer categories, micro-influencers are coming out trumps. Brands are getting surprising results and huge potential in collaborating with micro-influencers on social media.
In this blog post, we will discuss the true power of micro-influencers in 2023 and how brands are leveraging them to maximize their influencer campaigns’ ROI.
Influencers are often categorized into four categories– according to their follower count on a particular social media platform.
Mega influencers > Macro influencers > Micro influencers > Nano influencers
Despite being on a relatively lower follower count (10k-100k), micro-influencers are getting massive recognition in the social media market. Brands are realizing their true power and are collaborating with them by leaps and bounds.
Micro-influencers’ unique attributes set them apart from macro and mega-influencers. They attract more engagement on their social media content.
Micro-influencers might not be the most popular personalities but they foster a deeper connection with their audience. With quality content and meaningful conversation, they create a loyal community online.
Brands also love them because they’re cost-effective, approachable, and tend to pay more attention to brands they’re collaborating with.
A survey reveals that the fewer followers an influencer has on social media (esp. Instagram), the higher the engagement rate they attract to their content.
Micro-influencers’ follower base is relatively lower than that of celebrity influencers. This makes influencers respond to more comments on their social media. When an influencer responds to their comments, the audience feels special and emotionally connected. This encourages people to engage with their content even more– thus increasing overall engagement.
Micro-influencers often make content for a specific group of people. They pick a certain niche and share their specialized knowledge and expertise with their audience. The social media algorithm helps such influencers attract people who are interested in that very topic.
For example, if an influencer talks about fictional books, the voracious fictional reader audience would follow and engage with their content religiously.
This is another major reason why brands love micro-influencers. It gets easier for brands to find their target audience via niched influencers and woo them with influencer marketing campaigns.
Brands find collaborating with micro-influencers budget-friendly. Since their follower count is on the lower side, micro-influencers charge lesser than mega and micro-influencers. Hence, brands see the potential for a higher return on investment with micro-influencers.
Out of sight, out of mind.
Repetition is a necessary concept in advertising that marketers use to stay on top of their target customers’ minds.
Since micro-influencers are cost-effective, as a brand, you can collaborate with them repeatedly for a longer time. The influencers can become your vocal brand ambassadors and your influencer campaigns will have a lasting impact on the audience.
One of the game-changing traits of many micro-influencers is that they’re region-specific. Local influencers create content in their local language and showcase their original culture. They become a cult figure in their regions and drive hyper-local engagement and brand awareness. The audience tends to relate with these regional influencers a lot and genuinely values their opinions and recommendations.
Collaborating with micro-influencers should be taken seriously and strategically. Since the audience is hyper-niched, brands should try to articulate their messaging in a way that the audience would find entertaining and relatable at the same time.
Here are some of the best practices for brands while collaborating with micro-influencers:
We, at InfluGlue, provide you with a selective database of influencers in your target region and tailor-made your influencer campaigns with our team of experts.
Right from finding out the perfect influencers and market research to strategizing your influencer campaigns and analyzing them, we take care of everything for you– in your budget. We have helped thousands of brands take their influencer marketing to the next level with the expert minds on our team.
Are you ready to kickstart your influencer marketing journey with no effort?
Micro-influencers are taking the influencer industry by storm. Brands are joining hands with them and grabbing their share of the profits– without burning a hole in pockets. Thus, the next time you’re selecting influencers, look for more than their follower counts. You never know what these hidden gems aka micro-influencers will bring to the table!
This article talks about micro-influencers, their impact on the audience, and how brands are leveraging them to up their influencer campaigns’ ROI.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
